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What is a backlink? A backlink is a link that, when clicked, takes the user from one page of site A to another page of site B. The backlink points from one domain to another. 

what is backlink

In short, a backlink is created when one website is linked to another. Note that we are talking about links between different sites. Site A and site B. When content or a page links to other pages within the same channel, the name given is not a backlink, but internal link.

In the image below you will see a backlink that our site made to another page. In this case, our backlink was created within a blog post, which indicated another blog post about the indicated concept.

What is a backlink and its role in SEO

SEO- related studies agree that when it comes to ranking a page within the results of a Google search, the sites with the strongest links appear in the top positions. But what makes a link strong?  There are several criteria, but in this article, we will focus on the authority of links.

The authority in turn is also measured by different factors recorded in Google’s algorithm. These criteria include the number of times a link is cited in domains other than the origin and the quality of the domains citing that page.

In this way, backlinks make a website stronger and more popular.

Also read: How to rank on Google: the 5 SEO secrets for website

However, not every backlink received helps a page, site or domain. There are good and bad backlinks.

good backlink

After all, what is a good backlink? To put it bluntly, this is a backlink that positively influences the page’s ranking within search engines. This means that, when your page was cited by the other page, it received one more “dot” towards good results positions.

But, how to identify that your page received a good backlink? Some features can help you make this identification:

  • comes from a verified website;
  • does not have the nofollow attribute attached to the link properties;
  • comes from a site that has a high domain authority and Google trust;
  • comes from a high quality website.

bad backlink

A bad backlink has the following characteristics:

  • is the result of an exchange of links;
  • comes from a low-quality site with little domain authority and no trust from Google;
  • comes from a website with little or no original content.

A site with many bad backlinks can be penalized by Google, exactly for this reason there are ways to remove these bad backlinks to your site, not allowing them to remain to establish a negative relevance to your SEO work. A very complete article on this is “ How to reject negative backlinks and improve your blog results? , made by Rock Content (look at us making a nice backlink! <3). So if you’re interested, run there and learn everything about the subject.

Here we will continue talking about what is a backlink and what its types are!

Backlink Types

From here, let’s consider that the received backlinks are good backlinks, ok? However, it is important that you constantly keep an eye on the previous topic. Never stop monitoring your actions and everything that happens to your brand.

So what are the different types of backlinks your pages can receive (and also send)?

Juice Link

When you have a link juice, it means that your link received authority for being cited by that channel and that the portal that used your link also received the authority that your domain has. In short, you shared authority. This backlink helps in ranking the article and also improves the domain authority. 

Nofollow link

When a website directs to another website, but the link has the “no follow” tag in its HTML, this link does not pass the Link Juice to the landing page, that is, there is no sharing of authority.

These links are not useful in terms of ranking a page but are used by companies that do not want to receive negative backlinks. For this, the company’s managers that do not want to receive the backlink, add the nofollow tag on unreliable sites.

what is backlink


By default, all links added to a post are do-follow links, meaning they share the authority of the page that linked to the page they received.

Root Domains links

It refers to the number of backlinks coming to your site from a domain. Even if a website has linked to your website ten times, it will only be considered as a linked domain.

Low-Quality Links or Low-Quality Links

We’ve already talked about them in this article. Are low-quality links are links coming from sites also of low quality like spam sites. These links do a lot more harm than good.

Internal links

These are links that go from one page to another on the same domain.

anchor text

It is the text used for hyperlinks. Anchor text backlinks work really well when you try to rank certain keywords, like this link that takes you to text on how to get backlinks.

3 Benefits of Acquiring Backlinks

Now you know what a backlink is and learned about the types of backlinks that exist, but is all that effort really worth it?

Yes, it is!

Want some arguments? So let’s get to them! 

1. Google Ranking Factor

With over 100 billion monthly searches, Google is the world’s leading search engine. According to several surveys, backlinks are still among the top 3 ranking factors in the eyes of Google’s algorithm. 

In short, not performing actions, such as the production of guest posts, that allow you to get backlinks from other sites, will make you fall behind your competitors who have a well-defined link building strategy.

2. Gain market authority

The main way to create domain authority is backlinks, so invest in a link building strategy.

In addition, the authority before your audience and the market are also increased.

When your persona is surfing the web and sees several other sites linking to yours, you develop an authority in your industry.

The same happens with other companies and professionals in the same niche. If they start seeing a lot of sites pointing to your content, they start to become interested in partnerships and try to establish stronger, strategic relationships.

3. More traffic

The simple fact of adding authority to the domain and help in the better ranking of the site on Google would already help to increase traffic to your site. In addition to this path, traffic also increases since users from other sites will click on the proposed links and will be directed to your pages.

This is especially true if the context in which the backlink is placed makes your content look appealing.

Of course, the backlink is just the tip of the iceberg when we talk about digital marketing strategies. With so many activities to do, maybe it’s time to make your work even more strategic and productive with marketing automation software.

A lahar is a platform marketing automation with more than 700 customers in Brazil. Discover how our team can help your brand achieve even better results with digital marketing.