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Using landing pages to increase your business conversion is one of the digital marketing strategies that are gaining more space in the planning of companies of all sectors and sizes. In order to convert visitors into leads, the landing page anatomy must respect some rules. Among them, being straight to the point, with no external links, a well-defined call to action and…

The search for leads is a reality of digital marketing. However, in addition to volume, every marketer wants quality when receiving new contacts in their database. To answer the question "How do I generate qualified leads?" we indicate the following strategies: funnel bottom contents; use Facebook Ads to reach the right users; long tail for…