Instagram is one of the largest social networks in the world, having reached, in 2018, the mark of 1 billion active users across the planet. According to data from the Statista website, Brazil is the third-largest market for the platform, and has 72 million users, just behind the United States and India.
Numbers like these already give a good indication of the strength of Instagram and the possibilities it can offer to those who use it to do business. However, there are even more arguments in favor of the platform:
- Instagram generates 15 times more engagement than other social networks;
- About 85% of users follow a commercial profile;
- Users spend, on average, 4 hours per month on the social network;
- In 2018, Instagram surpassed Facebook and registered almost 70% of sales originated by social networks.
With all of this in mind, the importance of investing in Instagram as an advertising and sales platform is clear. For this, however, it is necessary to know how to make the most of the visual appeal of the social network to attract and engage the public.
With that in mind, in this post, check out 6 Instagram tools that will help you improve the quality and management of profiles on the network. Follow up!
6 Instagram tools to jumpstart your business
1. Repost for Instagram
Unlike other social networks such as Facebook, Instagram does not have the option to share posts within the app itself. But, with this tool, this is possible.
With Repost for Instagram, just copy the link of the post you want to share, follow the step by step and that’s it: you can replicate the content in your account as both a post and Stories, giving credit to the author of the original post.
The great advantage of this application is being able to share with your followers some content that is of interest to your target audience, but that is not your authorship, strengthening the relationship with your base.
Repost for Instagram is available for Android and iOS.
Read more: [GUIDE] How to do Instagram marketing: from lead to a sale
VSCO is one of the many tools for Instagram with a focus on image editing. Free and very complete, the idea of the app is to “professionalize” your photos and videos.
For this, it has numerous features ranging from the most basic to the most advanced, in addition to various predetermined filters that can be added to images. After editing, you can share them on Instagram directly from the app.
VSCO is available for Android and iOS .
Iconosquare is a tool focused on profile management. Through the program, the user has access to different metrics that help to assess the brand’s performance within the social network and the engagement of its followers, such as average likes, average comments, most liked posts, among others.
In addition, the tool provides data and graphs that can be divided into different categories.
The Iconosquare only offers paid plans but provides a free trial of 14 days. The program can be used directly in the browser.
Videos are becoming more and more important on the internet. According to Neil Patel, one of the big names in digital marketing, the probability of consumers buying a product after watching a video about this product increases by up to 85%. In other words, it is an indispensable format for any Instagram marketing strategy.
Magisto is an Instagram tool focused on video editing. With the aid of artificial intelligence, the app facilitates the creation of videos directly on the cell phone, being very complete and practical to use. In it, you can cut and edit videos, as well as add music.
Just upload the photos and clips you want to use and choose the style and track that suits you best. From there, the app edits the content and generates the video ready for you to share.
Magisto is available for Android and iOS.
Boomerang is an app that belongs to Instagram itself. Its main function is to create short videos in loop mode. The way it works is simple: the application compiles a series of photos and creates a clip that plays back and forth, creating an effect similar to a GIF.
The app is simple and easy to use, and the result can only be shared in Stories. And, although it may seem simple, this type of publication manages to generate a lot of public engagement.
Boomerang is available for Android and iOS.
Embedar Video: Introducing Boomerang from Instagram
As we know, Instagram does not allow you to place links in publications and, as usual, it is up to the profiles to call and encourage users to access the URL that is in the bio.
However, there are also limitations here, as the social network only allows you to place a link in the profile description. Fortunately, Linktree is one of the Instagram tools that allow you to get around this limitation.
With the program, you can add a “super link” in your profile bio, taking users to a list with all the links you want to show, without them having to leave Instagram.
The tool also provides the link availability scheduling function, in which you can determine how long the URL will be visible in your list. In addition, it is possible to check data on the total clicks on each link and register emails.
The Linktree has a free plan and other paid, and can be used directly in the browser.
Read more: Instagram Sponsored Ads: Create More Business Opportunities
If you like to add attractive text, trendy borders and professional filters to your Instagram images, Instasize is the complete image editing app for you. Make scrapbook-like collages, play with border styles, and resize your images. And if you are an iPhone user, through Instasize you can edit videos and use beauty tools to further enhance your selfies.
Instasize is a practical and elegant tool kit so you don’t skimp on creativity. If you have the artistic knack of turning ordinary images into trend-setting visuals, Instasize can help. Download for free from the iOS App Store or Google Play Store.
Instasize also has a Premium subscription plan where you unlock all available features.
8 – Clipchamp
Clipchamp is an online video editor available in the browser that has as its main feature its ease of use. Through the drag and drop option, it is very simple to cut images, audio and titles to adapt them to the measure for the production of a video for Youtube, a video ad for social networks or even a slideshow.
If you don’t have ready material, Clipchamp makes available a library of video and sound templates that the user can use at will.
It is possible to create a video without a watermark using the free features of the tool and exporting the video in a resolution of 480p.
For HD and Full HD resolutions, you need to create a premium account (currently, there are four options available).
It also has an iOS app that works for capturing images and creating subtitles.
Now that you know the main tools for Instagram and how they can help your business, know that you can make your marketing strategy even more effective by hiring automation software.