You may have heard the expression “a saint of the house does not do miracles!”. The idea of being an expert in publicizing your clients’ company and not being able to prioritize your own promotion of your business is, unfortunately, very common. To help you change this reality, we created this article on how to promote an advertising agency.
There are many reasons an advertising agency team has difficulty putting their own marketing strategy into action, the first of which is lack of prioritization. In everyday life, full of tasks and commitments to fulfill with its customers, considering a marketing strategy for the company itself seems unfeasible.
However, as you well know, an undisclosed company tends to lose its competitive advantage, just to start talking about the damage that a lack of strategy can cause in the company.
But then what to do? How to publicize an advertising agency and make the strategies created are actually put into practice?
The first thing is to create a plan that is practical, focused on actions that really bring results for the business and that can be absorbed by your team.
Prioritize digital marketing strategies that really make sense, rather than trying to embrace the world.
Another tale to be considered – and one that often prevents agencies from initiating a strategy – is the cost of actions. If your company does not yet have the capital for large investments, use your expertise to create campaigns with an excellent return on investment, using channels that require little or no direct financial investment.
How to publicize an advertising agency: 5 strategies
In this guide on how to promote an advertising agency, we will focus on strategies that are part of Inbound Marketing. This is because, in addition to being a more modern and efficient tactic for B2B companies, with complex sales and long decision-making cycles, they are also actions with better cost-benefit and low investment demand.
Of course, you can also invest in paid ad campaigns, event sponsorship, fair attendance, and other strategies for managing the ad agency. However, in a guide that aims to optimize the team’s production capacity and control costs while contributing to the organization’s results, we will focus on other strategies.
Invest in SEO
You already know what SEO is and, potentially, you know that it is very strategic for organizations that want to increase qualified traffic within their pages.
When your website pages, for example, are ranked in good positions on Google, your chance of bringing more users to your channel and being able to relate to them is much greater.
SEO is part of the set of attraction tactics within an Inbound Marketing strategy and should not be left out of a marketing action plan for agencies.
In addition to requiring low investment, it enhances the company’s reputation and is of great importance for all other stages of the purchase journey and sales funnel.
Many ad agencies, however, ignore the strategy, focusing on ad campaigns and social media, either for their clients’ planning or for their own.
According to the 2020 SEO Trends survey, SEO increases organic traffic by 38.1% and improves the quality of that traffic by 21%.
So, if you consider it important to have quality traffic on your site to reach your goals, investing in SEO is a must.
Create a Blog
Content is in all marketing actions, after all, communication is based on content sharing.
Investing in producing relevant content within a blog will contribute to your branding and SEO results.
In addition, when done right, content has the power to convince the reader to take action, including downloading an ebook, registering for an event, making a purchase, and more.
To learn how to use the content to achieve these results, watch the video below.
For an advertising agency, creating a blog with relevant content will contribute to:
- the increase in the volume of traffic on the company’s pages,
- the reach it has,
- your reputation.
In addition, the material produced for the blog can be used and shared on other company channels such as social networks and email marketing.
Any idea what to write on the agency’s blog? So check out the articles:
- 15 examples of content production for websites and blogs
- How to rank on Google: the 5 SEO secrets for website
use social media
Chances are you already have a LinkedIn, Instagram, and Facebook account at least.
Social networks really are great allies to bring us closer to our audience, talk to them and present our services and our personality as a company.
To promote an advertising agency using social networks, it is necessary, once again, to create relevant and interesting content, which attracts the attention of your audience and arouses curiosity.
Avoid posting anything and doing more of it. For this:
- create a marketing plan for social media,
- set up a publication schedule,
- invest in creating short videos,
- use the full potential of the chosen channels, such as feed, stories and more,
- seek partnerships with other channels,
- interview your customers,
- present numbers and data,
- share practical tips and more.
Have you thought about creating a YouTube channel? Video content generates more engagement, can be shared on other networks if it expands the company’s reach and authority.
Invest in lead capture
Lead capture is at the heart of Inbound Marketing and that is why it must be present in a plan of how to promote an advertising agency.
Remember that content marketing, SEO and social media are, above all, attraction strategies.
They will help you take users to your other channels like blog, website and landing pages. However, to maintain a relationship with these people, it is essential to convert visitors into leads.
To do this, invest in relevant rich content such as:
- surveys etc.
Are you still confused when you hear about this stage of the strategy of how to advertise an advertising agency? Then go to the article, “ What are leads ? 5 most common questions about lead capture”.
Use email marketing
Last but not least, email marketing is the strategy with the highest ROI among all the ones we’ve talked about so far. For every $1 invested, $38 goes back to the company.
Of course, for this it is important to create efficient email marketing actions that allow for a good relationship with leads.
In short, email marketing is one of the best communication channels with your leads, and certainly the most used.
To learn how to implement an effective strategy, we encourage you to download our exclusive material for free, “Checklist: how to create your ZERO email marketing campaign without forgetting a single detail”.
Marketing automation tool for your agency and clients
The marketing automation software is one of the indispensable tools for the job of an agency, whether in customer management or management of the strategy itself.
The software reduces costs and increases team productivity, as well as allows a number of tactics to be put in place, for example, email marketing flow automation, lead segmentation, scoring and more.
In addition to allowing the execution of some activities, the software optimizes the work with other strategies such as:
- social media management;
- e-mail marketing trigger;
- landing page creation, among others.
A lahar is a marketing automation software that offers features such as lead nutrition, automation e-mails and SMS, landing pages and other comprehensive tools to attract leads, build relationships and generate sales.
Don’t understand anything about marketing automation? Access our comprehensive guide on “ What is digital marketing automation ?”.