Currently, Instagram is one of the social networks with the greatest potential to generate results, and the numbers prove it. According to information from the social network itself, Instagram has more than 1 billion users worldwide, with 85% of users following at least one commercial profile.
In addition, there is a lot of content being published on the network: daily, there are more than 60 million photos posted, which generate 1.5 billion likes every day.
But having an account and getting a certain number of followers is not enough. To generate the intended results, you need to engage with these followers. And, in that sense, IG also offers more opportunities: it is, on average, 15 times more interactive than Facebook.
So all you need to do is invest in the right strategies to figure out how to increase Instagram interaction with your audience. And it is these methods that we will talk about in this post.
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How to Increase Instagram Interaction: 6 Success Tips to Increase Followers and Engagement
1. Create quality content
The first tip on how to increase interaction on the social network is: making an Instagram profile is no guarantee that your target audience will automatically engage with your posts.
For that, you need to create quality content that is accessible, attractive and complete at the same time. This is what will increase the commitment and interest of users with your company at IG.
For starters, have a good quality profile photo that is clearly related to your brand. It could be your logo, for example. Another important aspect is having a biography that makes explicit what you do and why your audience should follow you.
Also, put up your website so that people can find more information about your products and services. This will also help drive traffic to your website or the page you choose to drive people to (it could be your blog or a landing page as well).
And, of course, don’t forget about your content in the timeline, in stories or even in sponsored ads on Instagram. Pay attention to the smallest details: choose images with good quality and that are connected to your market. It is essential that this content is interesting to your audience, as that is the only way you will attract their attention and stimulate interaction.
A great example is the National Geographic account @natgeo. The content is so good that no wonder the company has over 120 million followers, and the engagement on each content is quite high.
2. Encourage interaction with users
If you want to learn how to increase interaction on Instagram, interact. Yes, you are the one who needs to take the initial step, responding to your followers as much as possible. After all, that’s what they expect when they send you a comment or question, and they’ll value your stance on the social network if you meet that expectation.
Having this attitude is part of the relationship you need to establish with your target audience, even to give your brand more credibility.
If you have a large following, this interaction may take longer. In such cases, using some Instagram tools can solve this need, and will help you manage your account.
One example is Iconosquare, which offers access to different metrics that help assess the brand’s performance within the social network and the engagement of its followers, such as average likes, average comments, most liked posts, among others.
With these tools, you can create a default automatic direct message, which can be sent to those who follow your page or in an autoresponder. However, this type of tactic should not completely replace individual interaction. So keep an eye out to avoid leaving your followers unanswered.
3. Post frequently…
Another tip to learn how to increase interaction on Instagram is to understand that, although the IG’s strength is the images, the success of your account depends not only on them. It also needs periodicity.
As such, you need to post frequently and have an active presence. What is this frequency? This will depend on your market. To get an idea, the best way is to test it. Go publishing and measuring audience engagement.
When you feel that interaction is dropping, it could be a sign that you are posting too much content; in this case, take a step back and go back to the previous frequency. The production of relevant content must override frequency.
4. And post at the appropriate times
It’s not all the time: there are good times and bad times to publish content on Instagram, as well as on other social networks. That’s because many users use IG at a certain time of day, so that’s when you should focus your publishing efforts. This will make you generate more likes, engagements and even traffic from your account.
But, after all, what is the best time to post on Instagram? Well, it depends. Our guide with the best times to post on social media indicates that the best time to post on Instagram is:
- Wednesday at 3pm
- Thursday at 5am, 11am, 3pm and 4pm
- Friday at 5am.
But that doesn’t mean it works for everyone: your audience is unique, and it may behave differently. Therefore, the best thing to do is to study your audience and understand when it is most active. From there, schedule your posts for these moments in order to increase user engagement with the post.
5. Use Calls-to-Action (CTAs)
Calls to action or also known as Call-to-action, are a way to indicate to your target audience what you want from them and also to publicize your company on Instagram. The IG offers a few choices you can use, either in the photo caption or creating images that already have the call-to-action in them.
For example, post photos of your products and ask your fans to like their favorites, or to tag someone who might like a certain product. The most faithful will soon embark on engagement.
6. Use hashtags
Finally, the last tip to understand how to increase interaction on Instagram is not to forget about hashtags. They were not created by chance: they are the first step to generate engagement and gain visibility.
That’s because hashtags group the posts that use them. So, whenever you use a hashtag in your post, as long as your profile is unlocked or commercial, it will be linked to that hashtag. When a user searches this theme using the #, they will find its content.
However, in the case of hashtags, it is especially important to pay attention to timing, as often a hashtag can have access peaks at a given time, and then the search is greatly reduced. This goes a long way in the case of Instagram for events: you use the hashtag at the time of the event (at most a few days or so), and then your search drops precipitously. So stay tuned.
Another interesting point of hashtags is that they are not only used to search for a subject punctually. A user can also follow hashtags, not just profiles. So, for example, if you have a digital marketing agency, and you publish using #marketingdigital, users who follow that hashtag will see your post, even if they don’t follow your profile. Thus, more people are reached by your publication, generating more interest in what you offer.
Now that you understand how to increase interaction on Instagram and how it can help your business, know that you can make your marketing strategy even more effective by hiring automation software.
A lahar is an inbound marketing software that helps you generate leads and turn them into customers. And you can focus your actions on a single tool, as the software offers functionality to manage social media, landing pages, marketing automation and more. Get in touch with our team and find out how we can help you!