Writing a compelling email marketing subject is always a challenge. Often, companies already have a large list of contacts, but they still don’t use the full potential that email marketing has to offer.
The hurdle is always the same: how to create a subject and have an email idea so flashy that it will be impossible to ignore?
What ideas could you use to increase your email open rates?
In this post, we’ll show you email ideas and practical tips on how to create email subject phrases that boost your open rates.
After all, these indicators will show how much your leads are interested in that specific topic.
See also: How to increase my email marketing open rate
Ideas on how to create an email subject
But before we get to our email subject tips, the question remains: why would an interesting subject field title generate more email opens?
Simply because a compelling and assertive subject can entice your lead to want to open the email and receive that information or content you promised.
Let’s do an experiment: which of the emails below would you open?
- Subject: Blog News
- Subject: We have 5 killer ideas for your emails to be read
Of course the obvious answer to the question would be the second issue, wouldn’t you say?
Just think about how many books, movies or music albums you have read, watched or listened to because you were enchanted by its title in the first place.
Thus, the title of the content is one of the most important criteria for us to be interested in a certain topic because even if you say that you are not only interested in the title, it has the function of creating interest around a content even if it is unconsciously in people.
That is, even if unnoticed, the title always leaves that bait that can hook your lead since you will use a theme that really interests him.
After the introduction, let’s get straight to the point. See the top email subject tips we bring you today:
1- Be concise (and accurate!)
It’s no use, you need to get the right shot.
You need to know how to create an email subject that directly addresses your lead’s need or “pain”.
- What does your lead need and can you deliver?
- What are the main lead issues and the solution you already have at hand?
Offer the solution through an idea right in the subject of your email, so you build interest around the topic.
In this context you can create email ideas in the subject, like these:
- [lead name], are you looking for a better solution for [lead problems]?
- [lead name], tired of [lead problems]?
- [lead name] want tips to improve [lead issues]?
And remember, try not to exceed 50 characters for this, as this is the maximum number of characters to be used for the subject of your email to be seen by everyone right in the inbox, including those who access it on their devices mobile phones such as mobile and tablet.
2- Test, test, test… and test it again!
In Digital Marketing, it is very common to use A/B tests, which are tests that allow you to analyze how the user reacts to different so-called email subjects.
Ok, I got it. But how to do this?!
As a suggestion, you can randomly select a percentage of your contact base. 10% is already a significant percentage and can provide interesting analysis results.
So, just send the same email, but with 2 or 3 subject variations, testing which one behaves better and arouses more interest in your leads.
What’s more, with testing and through the history of subjects you’ve already sent to your leads, you can see which email ideas work and don’t work when creating a campaign.
Some examples of subject variation on the same topic:
- Hi [lead name], do you want to know more about the Inbound Marketing scenario in Brazil?
- [lead name], haven’t you downloaded our ebook about the Inbound Marketing scenario in Brazil?
- [lead name], we’ve separated this content about Inbound Marketing especially for you
In quizzes you can dare and get those email ideas off the ground.
If your line of communication allows, try to use humour to try to get the lead to open the emails!
Read also: Discover all the advantages of digital marketing
3- Avoid certain words that are reported as spam
There are a number of words that are used to practice spam.
Runaway from terms like:
- “free of charge
- “Click here”
- “read more”
- “24 hours”
- “work at home”
- “e-mail list”
- “contact list”
- “open vacancies”
- “right now”
- “extra income”
- “price or values”
- “weight loss”, etc.
Furthermore, these are words so used that they have lost their strength on the internet, as people have started to ignore or doubt such miraculous benefits offered in the subjects of emails, as they tend to be false in most cases.
Therefore, try not to be “sensationalistic” in your approach.
Always keep your feet on the ground and try to send email subjects that will convince your lead in a rational way.
You have to offer the content he’s really looking for.
See more: How to produce relevant content to capture leads
4- Promise differentiated content – and actually deliver it
It is not enough to create a different subject for your email if your content is not what you promise.
Also, delivering exactly what you put in the subject line of the email creates a trusting relationship with your lead, which will be a valuable resource to be used in the long run.
So if you say in the subject of the email that you’re going to solve your lead’s problems within that context, really try to make sure that those expectations are met, as this creates greater engagement with your company.
See some examples of how to use this technique:
- Hi [lead name], we bring you a Complete SEO Guide
- [lead name], looking for a step by step in Marketing Automation?
- [lead name], we selected our best posts about Digital Marketing for you
Also, don’t forget that the ideal subject is one that clearly states what content is in the email.
Be objective and put only what corresponds to reality.
5- Be personal
People like to relate to people and not with brands that do not have a face.
A good email idea is to try to give personality to the way you communicate with your leads and emphasize the human side of the process.
Always try to be personal and avoid terms like “Dear” or “Sir”. Try using terms like:
- “Hello [lead name], how are you?”
- “Hi, [lead name]! We’re missing you”
- “Hello [lead name], this is Lucas from [your company].”
It is important to always use real email marketing senders so that your lead can see that content is being sent by a person who really exists and wants to provide him with content or an interesting offer.
Personality guarantees the email greater credibility and reliability, increasing its chances of openness.